“A designer is a planner with an aesthetic sense.”
~Bruno Munari
Course Description
This course is framed around the understanding of the principles of design (contrast, repetition, alignment & proximity) and will teach students critical skills in graphic design. Working in programs such as Adobe InDesign, Illustrator and Photoshop, each student will learn how to effectively analyze and create layouts to send powerful messages. Topics explored include logo design and development, typography, marketing trends and packaging and product design. Completing this course will equip each student with an understanding of their own design aesthetic and with the training to explore an interest in the design and advertising industry.
This course is framed around the understanding of the principles of design (contrast, repetition, alignment & proximity) and will teach students critical skills in graphic design. Working in programs such as Adobe InDesign, Illustrator and Photoshop, each student will learn how to effectively analyze and create layouts to send powerful messages. Topics explored include logo design and development, typography, marketing trends and packaging and product design. Completing this course will equip each student with an understanding of their own design aesthetic and with the training to explore an interest in the design and advertising industry.
Expectations
Be on time Be respectful Be productive Be critical Be CREATIVE & imaginative Be open minded Participate in discussions & critiques Equipment You will use the computers in the lab when we are working in class. If you want to work outside of class, you can download Adobe, InDesign, Illustrator, Photoshop & Dreamweaver onto your personal laptops. |
Course Evaluation
15% Journal/Blog assignments 45% Projects 40% Class participation (Critiques & discussions) Pinning to Pinterest! Pinterest is filled with great design idea and inspiration. This semester we will experiment with Pinterest as an idea/ inspiration board for all of you! You will create a new account with your school email address. I will create a private board and share it with all of you. This will happen in the first days of class. While you will not be graded on how many times you “Pin,” I do see this as part of your participation grade in the course. This space is meant to help you! So use it! |
Trimester 1
Weeks 1-3 InDesign: Layout Principles of Design Presentation & Discussion Proximity Project Weeks 3-6 Illustrator: Pen Tool Graphic/ vector creation Integrating InDesign & Illustrator Weeks 6-10 Typography: Type & Meaning Personal Typography Logo Typography Poster project |
Trimester 2
Weeks 1-4 Logo Design & Development: Research & Effectiveness Working with a client Weeks 5-7 Packaging design: Size & Scale Creation & Production Weeks 8-10 Mixed media design: Experimental Design Inspiration & Layout Weeks 10-12 Portfolio |
Trimester 3
Web Design & Layout
Web Design & Layout